How to Get The Most From Your Marketing Research

This is a fourth part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range of custom marketing research services to businesses, government agencies and organizations in the non-profit sector.
The researcher’s ability [...]

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Things are changing. Times are changing. Not in all cases do we recommend to our clients to use email newsletter management software such as Constant Contact or email newsletters in general.
There are times when email newsletters are perfect, just know not in all situations is that the case. At times, RSS-to-email messaging from a category [...]

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This is a third part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range of custom marketing research services to businesses, government agencies and organizations in the non-profit sector.
To be an [...]

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Yep, that’s right. You have a lizard brain.
Actually, he’s trying to make a point that when you’re asked for your opinion about something, give it.
Don’t pass the buck or worry about it being right or wrong. It’s your opinion so express yourself.
Photo credit: DaveHuth
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Looks to be a nice tool with very few initial features. What are your thoughts?

From the Google Buzz website -
Go beyond status messages. Share updates, photos, videos, and more. Start conversations about the things you find interesting.
No setup needed
Automatically follow the people you email and chat with the most in Gmail.
Share publicly or privately
Publish your [...]

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This is a second part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range of custom marketing research services to businesses, government agencies and organizations in the non-profit sector.
Marketing research is [...]

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Even the local WTKR news reporters are using their at-home webcam Skype technology to report on the local Hampton Roads snow storm. Are we living the George Jetson dream yet?

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How many passwords do you have?
Does someone have your password?
How do you protect yourself from this?
Passwords are a big deal!!!  They control access to everything in our lives.  This means we should be as secure about our passwords as possible.  Most people have a tendency to have a low, medium, and high security password.  This [...]

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Are you wondering aloud where I’m going with that title? I know, this could go in a thousand different directions.
Truth is, the title is about ‘titles that catch your attention’. Specifically, blog article titles that catch your attention. In the wonderful world of inbound marketing, strategically crafted titles are invaluable for SEO (search engine [...]

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This is a first part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range of custom marketing research services to businesses, government agencies and organizations in the non-profit sector.
I don’t remember [...]

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It seems like each time I go out in public, I learn something new. Each time I attend a social networking event, I learn something new. Each time I speak at an event, I learn something new. Most times that I log into my online social media space, I learn something new.
Why does this happen? [...]

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Below is the slidedeck from my presentation to the Williamsburg Internet Marketing group last week. We had a great couple of hours discussing blogging for business on many different levels.
Blogging For Business - The How’s & Why’s
View more presentations from Keith Parnell.
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We all knew this was coming. The 8-18 year-old generation is tomorrow’s business leaders. This generation will be 100% connected when they hit the workforce because it’s been a normal way of life all of their lives.
A national survey by the Kaiser Family Foundation found that … today, 8-18 year-olds devote an average of 7 [...]

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I attended a pre-proposal meeting recently that our agency was invited to. Without divulging too many details, this city commission asked several regional advertising agencies, marketing agencies, new media agencies and communications firms to participate in their RFP process. JASE was selected to be a part of this prestigious process.
As I quite often do, I [...]

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Our CEO will be speaking to the Williamsburg / Peninsula Internet Marketing Group on Wednesday on Blogging for Business - The How’s and Why’s.
Of the many topics to be covered, will be -

Why you should blog.
How and where to setup a new blog.
How often to blog.
When to blog - on a schedule?
Who to blog to.
Inbound [...]

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Be sure to register for these cool social media events at coffeewiththeceo.eventbrite.com so we can allow our hosts to plan for crowds.
February 2nd location:
Panera Bread
300 Constitution Drive
Virginia Beach, VA 23462
February 9th location:
Bean There Cafe
733 Eden Way
Chesapeake, VA 23320
February 16th location:
Aromas Coffee
706 Towne Center Drive
Newport News, VA 23606
February 23rd location:
Fair Grounds Coffee
806 Baldwin Avenue
Norfolk, VA 23507

Coffee [...]

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I will be teaching a how-to class on Twitter in a few weeks. The idea behind the session is to get non-profits and museums across Virginia onboard with the powerful networking aspects of Twitter.
I’ve come up with this course description and bullet conversation points. If this looks like something that would benefit your organization, feel [...]

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We get this question quite a bit. What is inbound marketing and why should I care?
Simply, inbound marketing is the opposite of outbound marketing. Remember the old days of setting up outbound call centers (telemarketing), creating television and radio commercials, and pushing out email blasts to get your word out? Well, that inefficient and expensive [...]

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On Tuesday a group of professionals will gather over coffee to discuss business strategies, new media tactics, how inbound marketing can help small businesses in Hampton Roads, and many other hot topics.
Come out to Fair Grounds Coffee off Colley Avenue in Norfolk and join us in this open discussion. No agenda. No sales. Just sharing [...]

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My friend, Michelle, put this on her blog earlier a while back. Funny. Did you freak out when your parents joined Facebook? Do you try to keep your business and personal communities separate?
See the Oh Crap. My Parents Joined Facebook. website here.

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I just ran across a blog post by my friend Leah that touched on a topic that a lot of people think about, discuss (sometimes heated), and wonder about almost daily if they do business on the Internet. Read her blog post here. By they way Leah is an online sales consultant for a local [...]

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A group of professionals is meeting on Tuesday morning at Aromas in City Center in Newport News. Stop by and join us.
There’s no agenda and no sales - just sharing of information about our businesses. We’ll share ideas, processes, social media initiatives, lead generation through Internet marketing, how to make inbound marketing work for your [...]

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Is the strategy behind your marketing plan shooting for the right audience? Does each initiative, including your inbound marketing tactics, identify with your sales goals?
Make sure your marketing firm doesn’t leave you all alone with your ideas.
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I am a regular reader of Dilbert as is Adam at Mashable, it seems. In today’s comic strip Dogbert decides to experiment with Twitter. Funny.

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Thanks, Hubspot for this funny cartoon.
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