Does your ad firm know your audience? Make sure.
Do your ads grab people’s attention? Does it have the power to go viral?
Make sure you have the right ad firm. Make sure you have the right creative team that can come up with the creative spots that people like. Not that [...]
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Is the strategy behind your marketing plan shooting for the right audience? Does each initiative, including the online inbound marketing tactics, identify with your sales goals?
Make sure your marketing firm doesn’t leave you all alone with your ideas.
Photo taken of a house in the middle of the Nansemond River in Virginia.
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This is a photo from inside a Starbucks restaurant in Charlotte, NC. It could very well be inside the Starbucks near your home or office and look the same.
Starbucks branded their look. Starbucks branded their feel. Starbucks branded their comfort level.
Starbucks sells their brand consistently.
Then Starbucks brands themselves again and again in various locations staying [...]
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I snapped this photo last week during our drive from Virginia to Alabama. Chick-fil-A always has the most creative billboards on the Interstate.
What do you think?
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Watch the videocast here on discussing the importance of establishing a marketing plan for small businesses. Even in today’s tough economic times, this step is essential to a successful sales pipeline.
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Continue reading about Can a Small Business Afford to not have a Marketing Plan? »
Watch the videocast here discussing how old school thinking will put your business out of business!
This is a harsh conversation topic but you must find that perfect storm where traditional communication meets online communication in order to grow your business today.
Of the examples given is how newspaper companies have not adopted the online way of [...]
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Catch the JASE videocast here discussing the boring, age old statement - ‘content is king’. Content is the hub of the wheel of all inbound marketing initiatives. Both the quality and the quantity of your content is the key to any internet marketing plan as a part of your overall marketing plan.
Whatever term you give [...]
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Jeremiah Owyang of Forrester Research pieced together this deck of slides in an effort to initiate conversation about social media marketing.
The technique itself is one of old school sources but still rather effective, I think, in social media marketing. What do you think?
Social Media Marketing
View more presentations from jeremiah_owyang.
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Social Media is NOT the Marketing Silver [...]
I ran across this full-page advertisement in Ad Age magazine last week. It says, “Are you investing in brands with a purpose?”
Well, are you?
Or, better yet, does your brand have a purpose?
If your brand is just wandering around aimlessly, you have a problem. Call our team and let’s get this situation straightened out together. Focus, [...]
Ask for referrals. Word of mouth marketing works on all fronts. Good service gets good referrals.
If you choose to go w/ a big-box tax preparer (like H&R Block) ask to meet w/ a CPA. You’ll pay the same but get real experience.
Local and independent tax firms often specialize in needs of the small [...]
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Very cool carry, touch devices of relevant sizes. Awesome technology!
You wouldn’t be surprised if we told you it was Microsoft, would you?
Future Vision Montage (1:55)
Envision how emerging technologies, evolving trends, and global change might come together to improve our lives at work and home across multiple real life scenarios. To see and download current prototypes [...]
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No time to check the news? That’s okay.
No time to go check your list of blogs? That’s okay.
Let us deliver the news to you.
Subscribe to our email delivery feed today. It’ll land in your inbox each morning with coffee.
Subscribe to our RSS feed in your favorite reader [...]
CiCi’s Pizza has launched a new ad campaign that involves millions of pennies being dropped on the sidewalks outside their stores. Find a special penny, and you’ll receive a free CiCi’s buffet meal.
Woohoo. Okay, maybe not.
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Twitter 101 - Microblogging for Beginners
Download the free seminar on tips and tricks for beginners to drive inbound marketing using social media through the use of Twitter.
Topic: Twitter 101 - Microblogging for Beginners
Event: The Hampton Roads Internet Marketing & Technology Group
What is Twitter and Why Do People Care What I am Doing? Twitter has many [...]
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Our marketing, advertising and technology team has published a new videocast for download at http://www.jasegroup.com/resources/videocasts/twitter_101_outliers_and_open_source/.
Stop in and let us know your thoughts. Have a great weekend!
Topic: Twitter 101, Outliers and Open Source
Discussion on a recent Twitter 101 conference with the Hampton Roads Internet Marketing & Technology Group, social media, Outliers book by Malcolm Gladwell, success [...]
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I’ve vlogged many times about getting out to see your clients and let them see your face. Say hi to them and see how things are going. If you’re an account service person by trade, this is nothing new to you. But today’s big electronic social media movement has stifled that thinking just a bit, [...]
Don’t mess with Bobby Knight! Not even if you’re Metallica, don’t mess with Bobby and his friends.
Funny stuff from Guitar Hero.
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Friday, April 3rd, 2009
Networking with Social Media and Strategies that Generate Leads
Download the free seminar for tips and tricks to drive inbound marketing using social media.
Topic: Networking with Social Media and Strategies that Generate Leads
Event: The Hampton Roads Internet Marketing & Technology Group
Social media will change your business! What is social media? How can [...]
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Professional golfer, Anna Rawson, becomes GoDaddy girl number four.
From golf.com’s Press Tent -
GoDaddy.com, a web domain registration service sometimes in the news for its racy commercials (think Danica Patrick in the shower during the Super Bowl), announced that the LPGA’s Anna Rawson is the company’s newest spokeswoman. Rawson joins current spokespeople Patrick, poker player Vanessa [...]
Hardee’s goes (slightly) food porn in their newest commercial. See the 60-second spot below.
Does it work for you? Too much? Just right?
Padma Lakshmi of Bravo’s “Top Chef” stars in sultry new ad for Hardee’s Western Bacon Thickburger.
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