Think he cares that Starbucks is the hottest brand name in the food vertical since McDonald’s? No. But as comfortable as he looks, he’s probably glad his buddy cares.
What about your brand? Does your brand span from - those that care - to - those that hang out with those that care?
Continue reading about Taking a rest outside Starbucks in Downtown Norfolk »
Get ready for the 20th Annual Bayou Boogaloo & Cajun Food Festival!!
What: 20th Annual AT&T Bayou Boogaloo and Cajun Food Festival
When: Friday, July 31 - Sunday, August 2, 2009
Time: Friday: Noon - 4pm Free Admission Lunch Preview
Friday: 5pm - 10pm, Saturday: Noon - 10 pm and Sunday: Noon - 6pm
Where: Town Point Park, Downtown Norfolk, [...]
Continue reading about 20th Annual Bayou Boogaloo & Cajun Food Festival »
Funny. How much of this sounds familiar?!
From Microsoft Digital Advertising Solutions.
Share and Enjoy:
Continue reading about Why Old School Advertising Doesn’t Always Work »
How is your online marketing campaign producing for you? Are your sales agents overworked yet?
I’ve heard any one of four discouraging answers many times over the past few months:
My what? I guess don’t have one.
Yes, it is working great for us. But it doesn’t equal our traditional advertising efforts.
No, I must be doing something wrong.
I [...]
Continue reading about Is your Online Marketing Campaign producing leads for you? »
Don’t sit around and hope you can make the playoffs. Small businesses don’t have that luxury. Prepare your company for success.
Do you have a marketing plan established for your business? You should. Don’t get caught without a solid strategy, goals and guidance.
“Playoffs?! Don’t talk about playoffs! Are you kidding me? Playoffs?! I’m just hoping we [...]
Continue reading about Playoffs?! Don’t talk about playoffs! Are you kidding me? Playoffs?! »
Monday, July 27th, 2009
Here’s a quick definition of Internet Marketing from the JASE website:
Internet marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.
If you are not investing in and actively [...]
Continue reading about Ever wonder what Internet Marketing is or how it can help your business? »
Social Media is You. Social Media is Me. Social Media is Us.
New Media Conventions
September 18, 2009
Virginia Beach
http://www.youtube.com/watch?v=R60ezttKDDA
Credits:
Video Production: JASE Media
Audio Mixing: JASE Media
Photography: Alison Creamer (@bzibee), Cara Mandart (@caramandart), Keith Parnell (@parnellk63), Damien Steiner Smith (@damienSS)
Music: Wait for the Dawn, Dan O’Connor.
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Continue reading about Social Media is You. Social Media is Me. Social Media is Us. »
Wow. When will big corporations learn that yesterday’s non-Internet days are over? Consumers do have a voice. And an audience that wants to hear them!
Big Biz:
Train your customer support reps.
Train your managers.
Geez, educate your employees and make sure they know that consumers put food on their tables.
Watch the video below on what can happen when [...]
Have you ever said that to yourself?
You know you’ve said, I want a tool that will show me how to become a millionaire without trying or investing and without risk.
You know you’ve said, I want a tool that will type this letter for me.
You know you’ve said, I want a tool that will make this [...]
“Hi. Thanks for friending me. Do I know you?”
Really? You’re really going to ask that question to someone that attempts to meet you in a social network?
Without trying to seem arrogant or irritated, I usually reply back with something that essentially means, “You would if you would open your eyes to social media.” Of course [...]
Check out this guy in the video from the Sasquatch Music Festival 2009. Do you have the guts to be him?
He doesn’t care that he can’t dance or looks crazy dancing by himself. He doesn’t even care if no one joins him, but they did.
Can you be this kind of leader in business? Can you [...]
Continue reading about Do you have the guts to be the crazy white guy that can’t dance? »
Download the printable PDF version of the event flyer here.
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Nicole and I love to get out in our neighborhood during the evening hours and walk. We say it’s for the exercise but I think, for both of us, it’s more to enjoy the fresh air and to walk the beautiful Lafayette River shoreline.
A while back we were walking, occasionally chatting with neighbors passing by, [...]
Very cute video from Evian!
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Continue reading about Remember the Dancing Baby? Here are the Roller Babies. »
Okay, I didn’t mean that as harsh as it sounded. But my life is digital. My family knows that. My friends know that. Most everything I do in my professional and personal life is captured in some way on some media platform.
I tweet my work. I tweet about meetings. I tweet about clients. I blog [...]
JASE Group is featured in the current Inside Business, The Hampton Roads [VA] Business Journal, July 13th print edition.
Recognized for being named marketing and advertising agency of record for a local Chesapeake business, JASE is a full-service advertising, marketing and information technology agency specializing in social media, branding, advertising, marketing and next generation engineering.
JASE Group, [...]
Continue reading about JASE Receives Agency Recognition from Inside Business »
There is a difference between branding yourself as an expert and calling yourself an expert. The difference between the two could make or break you in today’s social media communities.
The mentality and emotion of electronic social media today is very different from old school socializing in the business world. Being “branded an expert” will not [...]
Continue reading about Be a Conversationalist, Not an Expert »
I’ve talked with 3 or 4 clients in the last month or so that had apprehensions about blogging. Each of them had their own legitimate reasons for questioning whether they should blog or not. After we talked through their reasoning and a few case studies I was able to relay to them, each proceeded with [...]
Here are a few quick blogging tips to keep in mind so you don’t bore your readers stiff:
Write for your audience. Not for you. Not for your boss. Write for your readers.
Don’t write a book. Booorrring. If your readers want to read multiple pages, they’ll download a new book onto their Kindle.
Have a purpose. Don’t [...]
Continue reading about Blogging Tips for the Wanna-bee and Don’t-Wanna-bee »
Tuesday, July 7th, 2009
Team New Media Conventions will be descending on Virginia Beach Town Center to promote the upcoming New Media Conventions in September!
We will be filming on location, interviewing the busy professionals of Virginia Beach Town Center to find out what people know about social media and about this amazing upcoming event!
Date: Wednesday, July [...]
I had the great privilege of speaking at a recent South Hampton Roads Museums Forum meeting.
We talked on social media, how social media fits into an inbound marketing campaign, how inbound marketing fits into an online marketing campaign, and how online marketing fits into an overall marketing plan.
Catch the video and slideshow of the seminar [...]
Continue reading about I love talking about Social Media. Let’s do it. »
The JASE office is closed Friday, July 3rd through Sunday July 5th. We hope you have a safe and fun Independence Day holiday. God bless our United States of America!
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Continue reading about Office Closed for 4th of July Holiday »
Last week while on family vacation we had the opportunity to go to a Tampa Bay Rays baseball game in St. Petersburg, FL. During the middle of the 5th inning the grounds crew ran out onto the infield and gave it a quick rake-over (see the photo below).
Brilliantly, much to my surprise, the organization had [...]
Continue reading about Never Miss an Opportunity to Advertise »