Last week while on family vacation we had the opportunity to go to a Tampa Bay Rays baseball game in St. Petersburg, FL. During the middle of the 5th inning the grounds crew ran out onto the infield and gave it a quick rake-over (see the photo below).
Brilliantly, much to my surprise, the organization had sold ad space on the each rake used by the crew members.
Moral of this story: don’t let the obvious slip by you. Look where you look everyday but with new goggles.
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