Tuesday, January 19th, 2010
I just ran across a blog post by my friend Leah that touched on a topic that a lot of people think about, discuss (sometimes heated), and wonder about almost daily if they do business on the Internet. Read her blog post here. By they way Leah is an online sales consultant for a local [...]
Continue reading about Social Media Communities - Friend Me or Don’t Friend Me - It’s Okay »
Do you forget sometimes that you are living your brand every minute of every day?
Don’t. Do what you need to do for yourself to remind you, while your road rage is kicking in, that you are your brand’s best marketer. No matter whether you like it or not, you’re being watched constantly.
RSS and Facebook readers: [...]
Continue reading about Do you need reminding of your brand? »
About JASE Group Marketing & New Media
JASE Group is a Norfolk, VA based full-service marketing & new media agency specializing in brand management solutions, inbound marketing strategies, and web design services. Additionally, we provide print design, videosharing & photosharing solutions, social media strategies, and new media marketing campaigns for our clients.
JASE understands the challenges and [...]
How solid is your brand? Is your brand ready for the economic turnaround? Inbound marketing is the perfect ready strategy for your organization.
What is Inbound Marketing?
Inbound marketing is fun. Inbound marketing is creative. But what makes inbound marketing so special?
First let’s understand what inbound marketing is. Inbound marketing focuses on creating powerful content that will [...]
Continue reading about Is your brand ready for the economic turnaround? »
Do you wonder who is JASE Group?
Do you wonder what JASE Group does?
Wonder no longer!
Related info:
http://www.JASEgroup.com
http://www.CoffeeWithTheCEO.com
http://www.jasegroup.com/brand_management
http://www.jasegroup.com/inbound_marketing
http://www.jasegroup.com/design
http://www.jasegroup.com/blog
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I’ve been working through several major topics the last few months with the goal of publishing them as eBooks on the web. A couple of the topics, including personal and corporate branding strategies, inbound marketing techniques, yes’s and no’s of blogging, and social media business strategies that work, have emerged at the forefront and should [...]
Continue reading about Free eBook or not-so-free eBook - Which One? »
How strong is your brand? Is your brand stronger than your company’s brand?
I got to thinking about that while watching the introductions of Brett Favre to the Green Bay community on his first return to Packers stadium. He received mixed reviews from the Packers fans but the majority were probably cheering for Bret, despite the [...]
Continue reading about How strong is your brand? Is it as strong as Brett Favre’s brand? »
I read this great quote this morning from Milan Martin talking how you represent your agency’s brand to a prospective client. Essentially the message is to be yourself. Represent your brand and your company’s culture accurately and more often than not, you will win over the confidence of your audience.
When they [a prospective client] visited [...]
Continue reading about Be yourself. You know, Brand your Culture. »
Podcasts
On-the-go podcasts discussing software, lead generation, Twitter, JASEzone, Facebook, LinkedIn and inbound marketing.
Get Started Blogging! 5 Steps to Get Underway
Listen to the free podcast now
All businesses should have a blog on the Internet to portray their brand and provide a platform to deliver content about their cause, company, service line or product. A blog, much [...]
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Laura Foy of Channel 10 recently interviewed a few folks on the street in Any Town, USA to talk Internet. That’s right, just to talk Internet. Knowing this was a very small sampling of a possible Internet audience, sometimes we need to hear these kinds of comments and reactions just to remind us of the [...]
Continue reading about Do you know who’s on your Internet? »
Life is real. Life is now. This is the image of life.
What image are you living?
Do the people you run into everyday recognize you from your visual brand?
Do they know what you do everyday?
Do the right people know how your company can help their organization become more efficient and profitable?
Do they? Let’s talk.
Continue reading about Do people know you from Your Brand? »
Think he cares that Starbucks is the hottest brand name in the food vertical since McDonald’s? No. But as comfortable as he looks, he’s probably glad his buddy cares.
What about your brand? Does your brand span from - those that care - to - those that hang out with those that care?
Continue reading about Taking a rest outside Starbucks in Downtown Norfolk »
Wow. When will big corporations learn that yesterday’s non-Internet days are over? Consumers do have a voice. And an audience that wants to hear them!
Big Biz:
Train your customer support reps.
Train your managers.
Geez, educate your employees and make sure they know that consumers put food on their tables.
Watch the video below on what can happen when [...]
Check out this guy in the video from the Sasquatch Music Festival 2009. Do you have the guts to be him?
He doesn’t care that he can’t dance or looks crazy dancing by himself. He doesn’t even care if no one joins him, but they did.
Can you be this kind of leader in business? Can you [...]
Continue reading about Do you have the guts to be the crazy white guy that can’t dance? »
Nicole and I love to get out in our neighborhood during the evening hours and walk. We say it’s for the exercise but I think, for both of us, it’s more to enjoy the fresh air and to walk the beautiful Lafayette River shoreline.
A while back we were walking, occasionally chatting with neighbors passing by, [...]
Okay, I didn’t mean that as harsh as it sounded. But my life is digital. My family knows that. My friends know that. Most everything I do in my professional and personal life is captured in some way on some media platform.
I tweet my work. I tweet about meetings. I tweet about clients. I blog [...]
There is a difference between branding yourself as an expert and calling yourself an expert. The difference between the two could make or break you in today’s social media communities.
The mentality and emotion of electronic social media today is very different from old school socializing in the business world. Being “branded an expert” will not [...]
Continue reading about Be a Conversationalist, Not an Expert »
I had the great privilege of speaking at a recent South Hampton Roads Museums Forum meeting.
We talked on social media, how social media fits into an inbound marketing campaign, how inbound marketing fits into an online marketing campaign, and how online marketing fits into an overall marketing plan.
Catch the video and slideshow of the seminar [...]
Continue reading about I love talking about Social Media. Let’s do it. »
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Sponsor Information
Internet marketing sound appealing to your company? Do you live in the social media space? Becoming a corporate sponsor for New Media Conventions is the perfect opportunity to get the word out about your company to the social media audience in Hampton Roads, VA.
New Media Conventions is [...]
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Do you live your brand everyday? Do you make a conscious effort to portray a common brand across your online communities and your offline life?
What are you doing for your brand today?
Continue reading about What are you doing for your brand today? »
Marc Andreessen mentioned this Washington Post article in his blog a while back. Interesting indeed so I figured we’d pull out an excerpt or two. Thanks, Marc.
In the advertising world, brand identity is everything. Volvo means safety. Colgate means clean. IPod means cool. But since the U.S. military invaded Iraq in 2003, its “show of [...]
I received the email below in my inbox earlier this week. Dumb.
First, Brian Fullmer, I wouldn’t rent construction equipment from an unsolicited email that was sent to my inbox. Know your business and know your business’s consumers.
Second, Brian Fullmer, don’t forward an email from your gmail account to your yahoo account and BCC it to [...]
When I’m asked this question, I honestly try wholeheartedly to not have a puzzled look on my face. YES. Of course, your employees reflect you and your organization’s brand.
Everything and everyone you surround yourself with, reflects and represents your brand. These things are the essence of your organization’s brand.
Why am I thinking about this today, [...]
Continue reading about Do Your Employees Reflect Your Brand? »
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