This is a fourth part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range of custom marketing research services to businesses, government agencies and organizations in the non-profit sector.
The researcher’s ability [...]
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This is a third part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range of custom marketing research services to businesses, government agencies and organizations in the non-profit sector.
To be an [...]
Continue reading about Getting Started with Marketing Research »
This is a second part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range of custom marketing research services to businesses, government agencies and organizations in the non-profit sector.
Marketing research is [...]
This is a first part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range of custom marketing research services to businesses, government agencies and organizations in the non-profit sector.
I don’t remember [...]
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I attended a pre-proposal meeting recently that our agency was invited to. Without divulging too many details, this city commission asked several regional advertising agencies, marketing agencies, new media agencies and communications firms to participate in their RFP process. JASE was selected to be a part of this prestigious process.
As I quite often do, I [...]
Continue reading about Agency’s Pitch requires the Right Brain and Left Brain »
Is the strategy behind your marketing plan shooting for the right audience? Does each initiative, including your inbound marketing tactics, identify with your sales goals?
Make sure your marketing firm doesn’t leave you all alone with your ideas.
RSS and Facebook readers: click here to view and enter comments.
On Twitter? Follow us at @JASEgroup.
Keith Parnell, CEO of JASE Group and CLO of NeedLocalHelp.com, talks about mixing the two worlds of offline advertising and online advertising. Don’t allow advertising budget segregations to not let inbound marketing do its job. Inbound marketing is a money maker for any size business.
Watch the free video here.
RSS and Facebook readers: click here to [...]
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Coffee with the CEO: Let’s Live Social Media in Ghent
Date: Tuesday, October 27, 2009
Time: 10:00am - 11:00am
Location: Panera Bread, 739 West 21st Street, Norfolk, VA
Description:
Come out to Panera Bread on 21st street in Ghent, Norfolk, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & Advertising [...]
The official count from Naoma Doriguzzi, organizer of the latest Hampton Roads Internet Marketing meetup, is 99 people. We had a great crowd of professionals at Gordon Biersch in Virginia Beach show to talk business and network with like-minded Hampton Roads folks. The JASE team was there to be in the action. Don’t miss the [...]
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Twitter users get a little face time at Va. Beach ‘tweetup’
By Patrick Wilson
The Virginian-Pilot
© October 1, 2009
VIRGINIA BEACH
So, you know all those people who spend so much time talking to each other on Twitter? They also like to meet in person, as they did Wednesday evening at a “tweetup.”
More than 90 Twitter [...]
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Deadbeat Conversations Can Lead to Lots of Wasted Effort
Posted by Michael Radigan for Advertising Age.
Conversations that don’t go anywhere drive me crazy. You know, the customer service rep who never sends you that critical e-mail he promised. Or that prospect you take out to lunch once a month who never hires you. Or those 2,000 [...]
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Podcasts
On-the-go podcasts discussing software, lead generation, Twitter, JASEzone, Facebook, LinkedIn and inbound marketing.
Get Started Blogging! 5 Steps to Get Underway
Listen to the free podcast now
All businesses should have a blog on the Internet to portray their brand and provide a platform to deliver content about their cause, company, service line or product. A blog, much [...]
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The People of Town Center Love Their Social Media!
New Media Conventions
September 18, 2009
Virginia Beach
http://www.youtube.com/watch?v=j0QyABdGQlM
Credits:
Video Production: JASE Media
Audio Mixing: JASE Media
Music: The Wire, Dan O’Connor.
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How is your online marketing campaign producing for you? Are your sales agents overworked yet?
I’ve heard any one of four discouraging answers many times over the past few months:
My what? I guess don’t have one.
Yes, it is working great for us. But it doesn’t equal our traditional advertising efforts.
No, I must be doing something wrong.
I [...]
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Don’t sit around and hope you can make the playoffs. Small businesses don’t have that luxury. Prepare your company for success.
Do you have a marketing plan established for your business? You should. Don’t get caught without a solid strategy, goals and guidance.
“Playoffs?! Don’t talk about playoffs! Are you kidding me? Playoffs?! I’m just hoping we [...]
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Monday, July 27th, 2009
Here’s a quick definition of Internet Marketing from the JASE website:
Internet marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.
If you are not investing in and actively [...]
Continue reading about Ever wonder what Internet Marketing is or how it can help your business? »
There is a difference between branding yourself as an expert and calling yourself an expert. The difference between the two could make or break you in today’s social media communities.
The mentality and emotion of electronic social media today is very different from old school socializing in the business world. Being “branded an expert” will not [...]
Continue reading about Be a Conversationalist, Not an Expert »
I had the great privilege of speaking at a recent South Hampton Roads Museums Forum meeting.
We talked on social media, how social media fits into an inbound marketing campaign, how inbound marketing fits into an online marketing campaign, and how online marketing fits into an overall marketing plan.
Catch the video and slideshow of the seminar [...]
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The age old question - okay, maybe not age old, but Internet 2.0 age old - why should I blog is one we hear all the time. True that blogging is not for everyone but it’s a great way for people and organizations to obtain a presence in the online world. Blogging is a great [...]
Click here to download a sponsor prospectus (PDF).
Sponsor Information
Internet marketing sound appealing to your company? Do you live in the social media space? Becoming a corporate sponsor for New Media Conventions is the perfect opportunity to get the word out about your company to the social media audience in Hampton Roads, VA.
New Media Conventions is [...]
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Inbound marketing is fun. Inbound marketing is creative. But what makes inbound marketing so special?
First let’s understand what inbound marketing is. Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, [...]
Virginia Beach, VA
September 18, 2009
Cavalier Golf & Yacht Club
$249 per person *
Friday, September 18, 2009, 10:00 AM - 4:00 PM
Cavalier Golf & Yacht Club, 1052 Cardinal Road, Virginia Beach, VA 23451, (757) 428-3131
* Event limited to 230 people
* Wi-fi is free and available during the event
* Gourmet Lunch is free and included in ticket price
* [...]
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This post will give you a little insight into my running-crazy-brain these days.
I woke up one morning last week from a dead sleep with this quote in my head: “Don’t social media the kids, fly out and embarrass them in person.” I have no idea why. And I have no idea where it came from.
Did [...]
I received the email below in my inbox earlier this week. Dumb.
First, Brian Fullmer, I wouldn’t rent construction equipment from an unsolicited email that was sent to my inbox. Know your business and know your business’s consumers.
Second, Brian Fullmer, don’t forward an email from your gmail account to your yahoo account and BCC it to [...]
I attended an event last week that included panelists and audience participants from many different verticals. Each member in the group was an entrepreneur at heart and by living the life. Each member has a passion for entrepreneurship so much that sharing those experiences is imperative to portraying their vision.
When we entered the panelist event [...]
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